Business redefined


Digital tools are redefining the way companies do business in our increasingly globalized, interconnected and tech-driven world. Spending on internet advertising has already surpassed spending on traditional advertisements, and the number of companies utilizing multi-channel digital marketing strategies more than doubled from 2012 to 2013. By some estimates, digital marketing can triple a brand’s ROI, while introducing the brand to an enormous pool of global online consumers. So, how can small businesses, with limited budgets, hit the ground running in our new, digital age?

Getting your small business online and ready to succeed in our digital world is not as hard as it may seem. In fact, the same digital tools that are allowing major corporations to rake in billions of dollars are also helping small businesses compete, because they are making commerce less expensive to conduct of multiple fronts.

Follow some of our advice below to help get your company online and profitable in today’s digital world:

Tip #1: Create a Stunning Website, On a Budget

First and foremost, your company needs to have an outstanding website. A website can be an invaluable asset for any brand by increasing visibility and establishing credibility; yet, for many business owners, especially those who grew up before there was a computer on every desk, or a smartphone in every pocket, creating a website likely seems a daunting task. The truth, however, is that small business owners can cost-effectively outsource the creation of their web content. By subcontracting, there’s no need for you to learn coding languages such as HTML, CSS, or JavaScript – which are required to make a modern website. Instead, your contracted expert can do all of the tech-savvy work, freeing up time so you may focus on the aspects of your business most important to you.

When looking for help with your website, look for someone who will use a Content Management System (CMS), which is a type of software that allows for codeless editing of websites. CMS will make it much easier to update, manage or revise your web content as needed, once your outsourced website is complete. Indeed, many small businesses use some variety of CMS because it makes maintaining a website as easy as sending out an e-mail. There are many CMS solutions available today, some more expensive than others, but your contracted web developer should be able to help find a solution that is best for you.

One of our favorite CMS solutions is the popular WordPress platform, as it is both powerful and FREE to use. With WordPress, no coding experience is needed, as edits can be made with a few simple clicks from most web browsers, or right from your smartphone. Your outsourced web developer should be able to get you set-up and running on a CMS platform like WordPress in a fairly short amount of time.

Don’t rush into paying just anyone to develop your website, however. Take your time and research the pros and cons of doing business with anyone you are considering outsourcing the work to. A good web developer will provide your small business with a great set of digital tools, customer support, website monitoring, Search Engine Optimization (SEO), and other digital marketing services. With the right help, your new website will help connect you with your customers, generate higher conversion rates, while generating higher revenue for your business. Good luck!